How Fast Simon Used AI to Improve Francesca’s Search & Filter Implementation

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Fast Simon is an organically developed AI-based platform which helps BigCommerce merchants grow faster by providing superior digital experience to shoppers. We offer AI eCommerce Search & Discovery, AI Merchandising, AI Personalization, and AI Visual Discovery to increase merchants conversion rate and AOV. 

Francesca’s, a leading women’s fashion and lifestyle retailer, sought to enhance its customers' shopping experience by optimizing product discovery and search functionality. Collaborating with BigCommerce and leveraging Fast Simon’s advanced search and filter solutions, Francesca’s successfully transformed its eCommerce platform into an intuitive, shopper-friendly destination.

Challenges Francesca’s was facing:

  • Discovery Complexity: Their extensive product catalog made it challenging for shoppers to find items efficiently.

  • Conversion Optimization: The existing search functionality did not adequately cater to customer preferences, impacting conversions and satisfaction.

  • Scalability Needs: Francesca’s required a solution capable of adapting to evolving business and customer demands without extensive manual intervention.

  • Flexibility In Search: Keyword search without AI enhancements made the potential for alternate modes of search impossible.

How Fast Simon worked to solve these problems

Through BigCommerce's platform and Fast Simon’s AI-driven capabilities, Francesca’s implemented:

  1. Enhanced AI Search: Fast Simon’s intelligent search uses natural language processing, vector search  and personalized dynamic filters. This creates an advanced search providing speedy and accurate results for users.

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  2. Customizable Filters: Shoppers now experience optimized filters such as price, size, color, and style, improving navigation. These filters can be personalized based on users’ past actions, leading to improved customer satisfaction and conversions.

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  3. AI-Driven Merchandising: Fast Simon’s AI driven merchandising strategy allows you to make the best merchandising decisions for your business, based on algorithm analysis. This includes the integration of product recommendations and dynamic ranking for personalized shopping journeys.

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4. Multimodal Search: Fast Simon’s Hybrid search allows for an intelligent AI backed vector search, that does not rely solely on keywords. Different data mediums such as image or voice can be used to identify products within Fransesca’s extensive catalog.

Results

BigCommerce provided Francesca’s with a flexible and scalable platform to support advanced integrations. Fast Simon’s expertise in search, merchandising, and personalization perfectly complemented Francesca’s goals of elevating their user experience.

Some key results: 

  • Increased Conversions: Francesca’s saw a 30% boost in conversion rates after implementing the solution.

  • Improved Search Speed: Search query responses now occur 50% faster, creating a seamless browsing experience.

  • Higher Customer Satisfaction: Post-implementation surveys revealed a 20% improvement in customer satisfaction scores.

I’m interested! What’s next?

Interested in transforming your eCommerce experience? Explore BigCommerce and Fast Simon’s capabilities to drive growth and delight your customers.

Reach out today to schedule a demo, learn more about the solutions Fast Simon can bring to your BigCommerce business, or to learn about what we can do for BigCommerce developers. Below are some useful resources: